Define business goals: Defining business goals for a website is the first very important step in making your website an effective business tool.  Many people know they need a website; they hear it from their friends, family, and coworkers but rarely know why they really need one.  Defining business goals before embarking on the web development process is very important because these goa... [More]

Have you ever measured whether your website, internet marketing campaign, or search engine optimization campaign was successful?  Are you spending money on a paid advertising campaign without knowing whether the dollars and cents are translating into sales?   If the answer is yes, then it's a good time to learn how to measure Return-On-Investment for your project. Return-On-Investme... [More]

ROI (Return-On-Investment) holds an implicit importance in business and in internet marketing and for this reason we are going to discuss what makes it a crucial part of your web presence. First, some reasons why measuring ROI online has eluded most business owners: It can be difficult to assign value to website traffic The value of your traffic can be difficult or impossib... [More]