Your home page is where most visitors enter your site.  It typically offers the first and most important opportunity to qualify your organization to visitors.  The home page can leave users intrigued with a desire to learn more about your organization or cause them to become confused and abandon your site.  The following 10 tips will help you create a more effective home page that d... [More]

1) Create clear call-to-actions that lead your visitors to measurable, tangible goals Think of your website as sales tool that can be constantly and scientifically improved.  Every page that your visitors land on should have a call-to-action that leads them to the next step of your sales funnel.  For this to happen, you'll need predefined business (or conversion) goals.  Ex: genera... [More]