Define business goals: Defining business goals for a website is the first very important step in making your website an effective business tool.  Many people know they need a website; they hear it from their friends, family, and coworkers but rarely know why they really need one.  Defining business goals before embarking on the web development process is very important because these goa... [More]

The following are my thoughts on the ceaseless debate of quantity vs quality (as they pertain to businesses' rendering of products and services) I've admittedly been hyper-conscious on this lately as I've been taking on the challenge of overcoming the quality-quantity dichotomy. Let's start with a synopsis of: 'high quantity paired with low quality' What are the pros? Larger, more diverse c... [More]

Your home page is where most visitors enter your site.  It typically offers the first and most important opportunity to qualify your organization to visitors.  The home page can leave users intrigued with a desire to learn more about your organization or cause them to become confused and abandon your site.  The following 10 tips will help you create a more effective home page that d... [More]

1) Create clear call-to-actions that lead your visitors to measurable, tangible goals Think of your website as sales tool that can be constantly and scientifically improved.  Every page that your visitors land on should have a call-to-action that leads them to the next step of your sales funnel.  For this to happen, you'll need predefined business (or conversion) goals.  Ex: genera... [More]

Have you ever measured whether your website, internet marketing campaign, or search engine optimization campaign was successful?  Are you spending money on a paid advertising campaign without knowing whether the dollars and cents are translating into sales?   If the answer is yes, then it's a good time to learn how to measure Return-On-Investment for your project. Return-On-Investme... [More]

ROI (Return-On-Investment) holds an implicit importance in business and in internet marketing and for this reason we are going to discuss what makes it a crucial part of your web presence. First, some reasons why measuring ROI online has eluded most business owners: It can be difficult to assign value to website traffic The value of your traffic can be difficult or impossib... [More]